The path to adjusted and continuous offers
Explore the concepts of adjusted and continuous offers as you discover the practical steps the industry is taking to navigate this evolving landscape. Gain insights into the industry's vision for continuous offers and the ongoing research efforts shaping the future. Delve into the essential components that must align and hear about tangible pathways to embark on your own journey toward continuous offers.
Melanie
Dezelak
Melanie is a Principal at ATPCO with over 25 years of experience in airline pricing standards. She played a key role in the development of ATPCO’s data collection and distribution standards for airline fares and related data and has led multiple industry working groups, including recent efforts on dynamic offers.
Rich
Kassner
Rich works in an area that collaborates across all divisions and product teams to provide the shared services of product strategy, design, and operations. As the industry moves toward dynamic offer creation, his team will ensure that the tools for offer creation and presentation have a clear vision and roadmap and are created with user-centric design.
Daphne
Nothwehr
Since joining ATPCO in 2012 and before that in her 10-year career with Northwest/Delta Air Lines, Daphne has many years of experience in the airline industry in various roles across sales, revenue management, product, and corporate strategy. A strategic thinker, she enjoys analyzing trends and business processes to identify opportunities to drive industry value, a great fit for her current role in exploring what new and improved data is required to move the industry forward on its journey toward dynamic offers.
ATPCO's Dynamic Offers Design Team facilitates the evolution of dynamic offer creation. Be a part of the collaborative industry-wide effort to modernize our future.
