Plotting the transformation of the industry

Dave is responsible for worldwide pricing and inventory management strategy and execution, revenue management systems development, corporate revenue forecasting, and global distribution agreements. He joined the company in 1995, and has held various positions within sales, planning, alliances, and revenue management.

Dave received an undergraduate degree from Dartmouth College and earned an MBA from the Anderson School at UCLA. He is married with two children and resides in the northern suburbs of Chicago. 

Richard has extensive experience in front line PSS negotiations for more than 40 airlines covering multiple business models including full service, hybrid and more recently LCC and ULCC.  Richard has more than 30 years of experience in airline technology including direct and indirect distribution.

Richard speaks regularly at conferences and has written for travel publications such as Airline Business and IATA’s Airlines International. Richard has lived in the UK, France, Spain, Thailand, and China. He has a BA in Business Finance and Accounting from Coventry Business School in the UK. 

Maarten van der Lei joined KLM 25 years ago and is currently heading the Air France‒KLM Pricing & Revenue Management Teams both in Paris and Amsterdam, with more than 20 billion euro of annual revenue to price and steer. Maarten has represented KLM on the ATPCO Board of Directors for seven years and is currently the Chairman.  

He holds MSc degrees in both theoretical and applied mathematics. A father of six, Maarten is also passionate about traveling and exploring the world with his family. He loves to play his saxophone, read a good book, or go for a run.

A lifelong entrepreneur and innovator, Alex brings more than 25 years of knowledge and experience in technology, airline distribution, and travel to ATPCO. He founded six startups, including Orbitz and G2Switchworks, before serving as Executive Vice President, Global Head of Strategy, Innovation, and Technology at Hyatt Hotels Corporation. He brings his business acumen and experiences from the hospitality world to concepts the airline industry can use, such as addressing digital booking flows, digital display, unstructured datasets, and dynamic pricing. When not working, Alex enjoys spending time with his wife and four daughters, making music, building rockets, and learning new things.