Advancing airline-controlled offers through NDC with your industry partners, ATPCO and ARC

Paul is an industry veteran with 30 years of experience, 25 of which have been at Expedia. He has played  pivot roles in shaping Expedia’s air retailing experiences and building the back-end systems that connect to Expedia’s airline (NDC), GDS and industry partners for all shopping, booking, servicing and settlement systems.

Paul’s journey with NDC began in January of 2017 when he joined his first advisory forum in Singapore.   Since that time, he has led Expedia’s path for NDC where he has attended almost every advisory board meeting, actively participated in many implementation forums, offer and order working groups, hackathons and was part IATA’s think tank for three years and Vice Chair of the SOSBAF this past year.  

David Smith, Director of ATPCO’s Distribute the Offer portfolio, has 30 years of experience working in the airline industry in the travel distribution ecosystem. With 10 years at a major European airline, and 20 years at ATPCO, he has experience in product management, finance, business process re-engineering, program management, contract management, data distribution, and standards creation and management. He also runs several council and design team communities within ATPCO’s industry-leading governance, and is a member of various related IATA communities.  

Keith Wallis has 25+ years of experience in the airline industry. He has held various positions in Operations, Product Management, Distribution, Payments and Digital Technology.  

Keith is responsible for all customer journeys across the airline’s digital ecosystem, as well as the distribution of the airline’s content across NDC-direct channels and non-direct channels. With ownership of both the customer digital product and the distribution/payment strategy, Keith is defining and executing how the airline markets, distributes, and sells its core air products, along with how it engages with its customers across all journey touchpoints.    

Keith is a current member of the Board of Directors of UATP. He is also a member of and the current Chair of IATA’s Distribution Advisory Council.

Shelly's 25-year career started at American Airlines, then moved to ARC in 2005. She leads the team that collaborates with industry partners on omnichannel solutions, including Direct Connect with NDC, manages ARC’s core settlement product and fosters GDS and aggregator relationships.